One of the best things you can do for your customers is to make life easy for them. Whatever type of business you are, from an internet trading store in Michigan to appartements à Rome you have to make the whole ordering, booking and payment process simple and trouble free. That is the key for repeat business!
There is nothing more frustrating than finding a product or a service that you want to buy on the internet, adding it to your basket then… doom strikes. The payment pages are difficult to navigate, you keep losing information that you have already entered.
Fields that should work just don't; there is nowhere to add the promotional code. If the worst comes to the worst you even lose the basket of products that you wanted to buy and you end up starting from scratch. And that is where even the chance of placing this order starts to disappear, let alone any repeat business.
Order tracking is also a must, so that the customer can easily see what status his order is at and when he is likely to receive it.
In short, a little investment on your website design and payment process will work dividends. You can have the best product or service in the world, but if you do not make life simple for the purchaser you will not make the sale.